Inhaltsverzeichnis
- Five years of Plan-D: How REVEN became more and more digital
- Why sales must also change now
- Who is SCHAEFER Industrieagentur GmbH?
- How the SCHAEFER Industrial Agency works digitally
- Why REVEN and SCHAEFER are such a good match
- What will change in concrete terms from 1.1.2026
- The important role of Andreas Pfeiffer
- What does this mean for REVEN customers in Baden-Württemberg?
- A signal to the market: this is what REVEN sales will look like in the future
- Contact and further information
- Conclusion
- Follow us on social media
Five years of Plan-D: How REVEN became more and more digital
To really understand this decision, we need to take a brief look back and consider how it all began. Back in 2020, Rentschler REVEN GmbH launched a major project for the future known as Plan-D. And this Plan-D means nothing less than Everything that can be digitalized will be consistently digitalized.
However, this plan was not a small step or a quick side project. Rather, it was a complete change of course that transformed the entire company. It was also a five-year program that stretched from 2020 to the end of 2025 and triggered many large and small changes during this time.
What was changed with Plan-D?
Plan D has really affected all areas of the company. Both the internal processes and the products, but also the entire market presence. As a result, almost every area has been modernized, digitalized and further developed step by step, so that REVEN works much differently today than it did just a few years ago.
Internal areas, for example:
- Management: lives digitalization and actively drives it forward.
- Bookkeeping & accounting: away from paper and towards purely electronic data.
- Production: Information is no longer stored in folders, but displayed and shared digitally.
External areas, for example:
- Sales: intensive digital exchange with customers. More online interfaces. Less fax and paper.
- Product development: Products are becoming more digital and intelligent with smart sensors.
- Marketing: away from trade fairs, catalogs and paper advertisements and towards blogs, YouTube, online specialist media, social media and webinars.
Important digital components at REVEN
Many projects have been launched and implemented as part of Plan-D. Some important examples:
- Introduction of a new ERP system in collaboration with PLANAT.
- Development of a REVEN sales module (RV module) with online configurator, BIM data, LV texts and quotation functions.
- Development of the my.reven.de platform as a digital C2B interface – i.e. a direct connection from the customer to REVEN.
- Digitalization of kitchen ventilation systems with REVEN Speed Control of the RSC control system.
- Digitalization of industrial air purifiers with new inverters, software and XSC Smart Control functions.
- Strong investment in digital marketing: blog, YouTube REVEN TV, newsletter, SEO, SEA, social media and online specialist media.
- Introduction of modern tools such as PDM systems, ClickMeeting video conference system, Rapidmail newsletter systems, new virtual digital 3CX telephone system, digital meeting rooms and other “little Digi helpers”.
The effort was enormous – both financially and in terms of time
This Plan-D was no small side project. It demanded everything from REVEN.
- The financial outlay was in the seven-figure euro range.
- The time required was enormous.
- Many employees had to rethink.
- Many processes were completely rebuilt.
Today – at the end of 2025 – REVEN can say that Plan D has largely been implemented. As a company, REVEN has become significantly more digital, faster, more transparent and more modern. And that is precisely why now is the right time to raise sales to this level.
Why sales must also change now
When a company is as digitized as REVEN, traditional, analogue sales no longer fits in. The sales department has to move with it.
Because:
- Today’s customers are on the move digitally.
- Planners and users expect fast information.
- Data must end up cleanly in the system.
- Communication takes place via many channels in parallel: telephone, e-mail, video, chat, online tools.
That’s why REVEN is very clear: The future of REVEN Commercial Agency Baden-Württemberg lies with partners who themselves work consistently digitally.
It is no longer enough to simply distribute brochures by car. We need sales partners who:
- work with CRM systems,
- analyze their processes with AI,
- Maintain customer data in a structured way,
- Use modern communication channels
- and still be very close to the customer.
It was precisely during this search that REVEN came across SCHAEFER Industrieagentur GmbH!
Who is SCHAEFER Industrieagentur GmbH?
SCHAEFER Industrieagentur GmbH is based in Erlenbach (D-74235). It has been active in Baden-Württemberg for many years. Additional information on the website:
Today, the agency is run by two brothers:
- Philipp Schäfer LinkedIn Contact:
- Benedict Schäfer LinkedIn Contact:
They are the second generation in the sales agency. The father has been in the business as a sales representative for around 40 years. The mother provides support in the office. So it’s a real family business, with tradition and a very modern mindset at the same time.
Clear roles: Technology and sales
At SCHAEFER, the tasks are clearly distributed:
- Philipp Schäfer is the businessman and sales strategist.
He takes care of positioning, sales concepts, CRM, processes and customer dialog. - Benedict Schäfer is the technician.
He is a mechanical engineer and takes care of technology, energy and building technology issues, aftersales and problem solutions.
There are also other employees:
- Back office for scheduling and organizing visits.
- Call center for inbound and outbound telephony.
- Technical sales representatives for on-site appointments.
- Support in marketing, customer communication and documentation.
This creates a sales team that does not consist of one person, but of an entire network of specialists.
How the SCHAEFER Industrial Agency works digitally
The way SCHAEFER works is particularly exciting. This shows the close connection to REVEN and Plan-D. In an in-depth podcast discussion with “Handelsvertreter Heroes Talk”, Philipp Schäfer explains how deeply the topic of digitalization is anchored at SCHAEFER.
CRM at the heart of sales
SCHAEFER Industrieagentur has been using a professional CRM system (Salesforce) for many years. This system is the central point for:
- Customer data
- Visit reports
- Projects
- Tasks
- Campaigns
- Service topics
Philipp Schäfer calls this the “Point of One Truth”. All relevant information comes together there.
The CRM is used to:
- Evaluate customers (A/B/C ratings)
- Define target groups
- Launch campaigns
- Plan routes
- Automate follow-ups
- Increase touchpoints with customers
Qualitative instead of just quantitative sales
The important thing is:
SCHAEFER focuses not only on quantity, but also on quality.
It’s not about “collecting” as many visits as possible per day. It’s about addressing the right customers in a good and structured way.
This includes, for example:
- Good preparation for each appointment.
- Clear analysis: What is the customer’s problem?
- Clear conversation: less monologue, more questions.
- Documentation in the CRM so that nothing gets lost.
- Targeted post-processing through automated communication.
Automation and digital helpers
In a podcast from 2024, Philipp Schäfer describes many examples of how digital tools can help:
- After each field service appointment, the customer receives an automated thank-you e-mail prepared in advance by the field service team.
- Recurring questions are pre-filtered using chatbots or standard answers.
- There is video remote support to solve problems quickly online, without long journeys.
- Touchpoints with customers are deliberately planned, for example through regular information, newsletters or campaigns.
The goal is always the same:
Gain more time for valuable, personal sales. Lose less time on routine tasks.
Listen to the entire Handelsvertreter HEROS podcast with Philipp Schäfer on Spotify:
Why REVEN and SCHAEFER are such a good match
If you put REVEN’s Plan-D and SCHAEFER Industrieagentur’s way of working side by side and compare them, it becomes clear very quickly and above all very clearly why the two fit together so well. Because both REVEN and SCHAEFER pursue a very similar philosophy, and they do so not only in their approach, but actually in many important details.
Both companies are thinking consistently in the direction of digitalization, and not just in small steps, but with a clear strategy and a long-term goal.
And both use data to make better decisions and to act on the basis of real facts rather than feelings. In addition, both work with modern tools so that processes can run faster, more transparently and more efficiently. At the same time, both firmly believe in direct and honest customer dialog that is not only supported digitally, but is also practiced in person.
And finally, both do not simply want to “sell”, but above all they want to solve specific problems so that customers can work more successfully in the long term.
What will change in concrete terms from 1.1.2026
The collaboration will become official on January 1, 2026. The commercial agency agreement between Rentschler REVEN GmbH and SCHAEFER Industrieagentur GmbH was signed in Stuttgart in December.
The most important points at a glance
- SCHAEFER Industrieagentur GmbH becomes the REVEN commercial agency for Baden-Württemberg.
- SCHAEFER takes over the complete distribution of all REVEN products in Baden-Württemberg.
- This includes solutions for the processing industry and the food industry.
- From January 1, 2026, all customers in Baden-Württemberg will contact the SCHAEFER industrial agency when it comes to REVEN products.
- This makes SCHAEFER Industrieagentur the official REVEN contact for sales.
The important role of Andreas Pfeiffer
Another important point is the future of Andreas Pfeiffer. He was previously the responsible salesman for REVEN in Baden-Württemberg. Andreas Pfeiffer will remain with REVEN GmbH. However, he is changing roles.
From 1.1.2026 he will:
- Technical office manager for Baden-Württemberg
- He works closely with the SCHAEFER Industrial Agency.
- He provides support with technical questions.
- It helps with planning and design.
- He contributes his many years of REVEN experience.
This creates a strong team:
- REVEN know-how
- SCHAEFER sales structure
- Technical knowledge
- Digital processes
What does this mean for REVEN customers in Baden-Württemberg?
This new REVEN commercial agency in Baden-Württemberg has many advantages for customers in Baden-Württemberg:
- You get a modern, structured contact person who combines technology and sales.
- You benefit from digital workflows and clear processes.
- You receive quick responses because many things are already automated internally.
- You will experience a sales team that listens, asks questions and solves problems.
- You will continue to have access to REVEN technical expertise through Andreas Pfeiffer and the REVEN team.
In short, things are getting faster, more transparent and more professional when it comes to REVEN products in Baden-Württemberg.
A signal to the market: this is what REVEN sales will look like in the future
REVEN is sending a clear signal with this partnership:
The future of REVEN sales lies with digitally well-positioned sales representatives,
who really live and breathe data, processes and modern communication.
Baden-Württemberg is a pilot and role model here. REVEN shows what sales should look like in a highly digitalized company.
- Less paper.
- More digital interfaces.
- Less by chance.
- More system.
- Less monologue.
- More customer dialog.
And very important:
Despite all the digitalization, sales remains a business between people. Philipp and Benedict Schäfer demonstrate this very clearly. They use technology, but it does not replace personal contact. They reinforce it.
Contact and further information
If you would like to find out more about the new REVEN commercial agency in Baden-Württemberg or contact us directly, please use the following address:
SCHAEFER Industrieagentur GmbH
Am Hochbehälter 17
D-74235 Erlenbach
Website: https://www.industrieagentur.com/
Conclusion
Rentschler REVEN GmbH has raised its digitalization to a new level with the Plan-D from 2020 to 2025. This development was expensive and time-consuming, but it was necessary and successful.
With SCHAEFER Industrieagentur GmbH as REVEN’s commercial agency in Baden-Württemberg, REVEN is now taking the next logical step.
- A digitally strong company meets a digitally strong sales agency.
- Tradition meets modern processes.
- Technology meets data-driven sales.
From January 1, 2026, a new chapter in REVEN sales will begin in Baden-Württemberg. A chapter that shows how modern ventilation technology and modern sales fit together perfectly.
Here are some impressions of the contract signing on December 4, 2025:
